{ label: "name",
  identifier: "name",
  items: [
     { name:'Fruit', type:'category', regexp:".*erry$" },
     { name:'Cinammon', type: 'category', regexp:'[Cc]innamon',
       children: [
          { name:'Cinammon Roll', type:'poptart' }, 
          { name:'Brown Sugar Cinnamon', type:'poptart' }, 
          { name:'French Toast', type:'poptart' }
       ]
     },
     { name:'Chocolate', type: 'category', regexp:'([Cc]hocolate|Fudge)'}
  ]
}